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Туристична діяльність

Routledge

Strategic Management for Tourism, Hospitality and Events

2075грн

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. A..

Routledge

Accounting Essentials for Hospitality Managers

1900грн

For non-accountant hospitality managers, accounting and financial management is often perceived as an inaccessible part of the business. Yet having a grasp of accounting basics is a key part of management. Using an 'easy to read' style, this book provides a comprehensive overview of the most relevant accounting information for hospitality managers. It demons..

Routledge

Conferences and Conventions

1900грн

Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry’s origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also..

Routledge

Destination Brands

1875грн

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenge..

Routledge

Destination Marketing

1900грн

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: n..

Київ

English in the tourism industry

120грн

Підручник "English in the Tourism Industry" призначено для студентів, які опановують спеціальності, пов"язані з туристичною індустрією та готельно-ресторанним бізнесом, а також для тих, хто бажає вдосконалити свої знання з англійської мови професійного спрямування...

КНТЕУ

English of Hospitality Industry = Англійська мова готельно-ресторанної справи

100грн

Мета навчального посібника – розвиток і вдосконалення навичок професійного спілкування. Тематика посібника охоплює такі аспекти готельно-ресторанної справи: типи закладів та послуг індустрії розміщення, організаційна структура, персонал, форми власності та їх потенційна клієнтура; структура індустрії харчування, типи послуг, меню персонал закладів цієї індус..

Routledge

Event Studies

1875грн

Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related ..

Routledge

Food and Beverage Management

1900грн

This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its main sectors – fast food and casual dining, hotels and quality restaurant..

Routledge

Human Resource Management in the Hospitality Industry

2750грн

Now in its ninth edition, Human Resource Management in the Hospitality Industry: A Guide to Best Practice, is fully updated with new legal information, data, statistics and examples. Taking a 'process' approach, it provides the reader with an essential understanding of the purpose, policies and processes concerned with managing an enterprise’s workforce with..

Routledge

Managing Airports

1800грн

Managing Airports presents a comprehensive and cutting-edge insight into today’s international airport industry. Approaching management topics from a strategic and commercial perspective, rather than from an operational and technical viewpoint, the book provides an innovative insight into the processes behind running a successful airport. This fifth edition ..

Routledge

Marketing And Managing Tourism Destinations

1950грн

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they condu..

Routledge

Marketing Destinations & Venues for Conferences, Conventions & Bus. Events

2150грн

Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, des..

Routledge

Marketing Research for the Tourism, Hospitality and Events Industries

1675грн

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifest..

Routledge

Practical Guide to Organizing Events

1600грн

The Practical Guide to Organising Events is a short, accessible and practical guide on how to successfully plan and organise a variety of event types in a wide range of contexts. The core sections of the text are logically structured around the key stages of event management – pre-event, on-site and post-event – offering essential practical insight and guida..

Routledge

Risk and Hazard Management for Festivals and Events

1700грн

Events of all types are produced every day for all manner of purposes, attracting all sorts of people. To provide a safe and secure setting in which people gather is imperative. Event risk and hazard management must be fully integrated into all event plans and throughout the event management process. Hazard management is the planning process required for th..

Routledge

Strategic Questions in Food and Beverage Management

1675грн

This book provides students with a series of critical reviews of issues in food and beverage management addressing a variety of managerial dilemmas of a more complex nature such as how important is the meal experience and is food an art form? These are accompanied by discussion points, questions, and case studies to aid application, critical thinking and ana..

Routledge

Tourism Impacts, Planning and Management

1900грн

Tourism Impacts, Planning and Management is a unique text, which links these three crucial areas of tourism - impacts, planning and management. Tourism impacts are multi-faceted and therefore are difficult to plan for and manage. This title looks at all the key players involved - be they tourists, host communities or industry members - and considers a numbe..

Routledge

Tourism Management

1875грн

One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the pr..

Routledge

Worldwide Destinations

2075грн

Worldwide Destinations: The Geography of Travel and Tourism is a unique text that explores tourism demand, supply, organisation and resources for a comprehensive range of destinations and every country worldwide. The seventh edition is brought up to date with features such as: An exploration of current issues such as climate change, sustainability, mobiliti..

КНТЕУ

Інновінг в туризмі

220грн

У монографії викладено теоретико-методологічні засади інновінгу в туризмі, розкрито генезу інноваційних теорій, визначено напрями трансформації' процесів управління і гармонійного розвитку туристичних підприємств, фактори інноваційних змін та особливості формування інноваційних стратегій туристичних підприємств. Проведено структурний аналіз інноваційного роз..

Ліра-К

Інформаційні системи і технології в готельно-ресторанному та туристичному бізнесі

425грн

Викладено сутність та характеристику інформаційних систем і технологій, практикум розв'язування задач на платформі офісного (Microsoft Office 2010) та спеціалізованого (Opera Enterprise Solution, Мой Отель, 1С:Підприємство 8.2) програмного забезпечення, глобальних дистриб'юторних систем бронювання (Amadeus, Galileo) та систем on-line бронювання (Vitiana), а ..

Спорт

Биологические основы оздоровительного туризма

460грн

В монографии изложены концептуальные модели основных систем организма человека, на основе которых разработаны и экспериментально изучены методы оздоровления туристов, новые системы организации пешеходного оздоровительного туризма. Книга представляет интерес для специалистов в области массового спорта и оздоровительной физической культуры, а также может служи..

ЦУЛ

Готельний бізнес: теорія та практика

250грн

У підручнику систематизовано виклад організаційних, управлінських та технологічних засад вивчення готельної сфери як навчальної дисципліни теоретико-методологічного та прикладного спрямування. Послідовно розкрито питання еволюції сфери гостинності, проаналізовано проблему типології та класифікації готельних підприємств, організації та управління, технології ..

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