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Туристична діяльність
Strategic Management for Travel and Tourism
2075грн
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Amo..
Accounting Essentials for Hospitality Managers
1900грн
For non-accountant hospitality managers, accounting and financial management is often perceived as an inaccessible part of the business. Yet having a grasp of accounting basics is a key part of management. Using an 'easy to read' style, this book provides a comprehensive overview of the most relevant accounting information for hospitality managers. It demons..
Conferences and Conventions
1900грн
Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry’s origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also..
Destination Brands
1875грн
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenge..
Destination Marketing
1900грн
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: n..
English in the tourism industry
120грн
Підручник "English in the Tourism Industry" призначено для студентів, які опановують спеціальності, пов"язані з туристичною індустрією та готельно-ресторанним бізнесом, а також для тих, хто бажає вдосконалити свої знання з англійської мови професійного спрямування...
English of Hospitality Industry = Англійська мова готельно-ресторанної справи
100грн
Мета навчального посібника – розвиток і вдосконалення навичок професійного спілкування. Тематика посібника охоплює такі аспекти готельно-ресторанної справи: типи закладів та послуг індустрії розміщення, організаційна структура, персонал, форми власності та їх потенційна клієнтура; структура індустрії харчування, типи послуг, меню персонал закладів цієї індус..
Event Studies
1875грн
Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related ..
Food and Beverage Management
1900грн
This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its main sectors – fast food and casual dining, hotels and quality restaurant..
Human Resource Management in the Hospitality Industry
2750грн
Now in its ninth edition, Human Resource Management in the Hospitality Industry: A Guide to Best Practice, is fully updated with new legal information, data, statistics and examples. Taking a 'process' approach, it provides the reader with an essential understanding of the purpose, policies and processes concerned with managing an enterprise’s workforce with..
Managing Airports
1800грн
Managing Airports presents a comprehensive and cutting-edge insight into today’s international airport industry. Approaching management topics from a strategic and commercial perspective, rather than from an operational and technical viewpoint, the book provides an innovative insight into the processes behind running a successful airport. This fifth edition ..
Marketing And Managing Tourism Destinations
1950грн
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they condu..
Marketing Destinations & Venues for Conferences, Conventions & Bus. Events
2150грн
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, des..
Marketing Research for the Tourism, Hospitality and Events Industries
1675грн
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifest..
Practical Guide to Organizing Events
1600грн
The Practical Guide to Organising Events is a short, accessible and practical guide on how to successfully plan and organise a variety of event types in a wide range of contexts. The core sections of the text are logically structured around the key stages of event management – pre-event, on-site and post-event – offering essential practical insight and guida..
Risk and Hazard Management for Festivals and Events
1700грн
Events of all types are produced every day for all manner of purposes, attracting all sorts of people. To provide a safe and secure setting in which people gather is imperative. Event risk and hazard management must be fully integrated into all event plans and throughout the event management process. Hazard management is the planning process required for th..
Strategic Questions in Food and Beverage Management
1675грн
This book provides students with a series of critical reviews of issues in food and beverage management addressing a variety of managerial dilemmas of a more complex nature such as how important is the meal experience and is food an art form? These are accompanied by discussion points, questions, and case studies to aid application, critical thinking and ana..
Tourism Impacts, Planning and Management
1900грн
Tourism Impacts, Planning and Management is a unique text, which links these three crucial areas of tourism - impacts, planning and management. Tourism impacts are multi-faceted and therefore are difficult to plan for and manage. This title looks at all the key players involved - be they tourists, host communities or industry members - and considers a numbe..
Tourism Management
1875грн
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the pr..
Worldwide Destinations
2075грн
Worldwide Destinations: The Geography of Travel and Tourism is a unique text that explores tourism demand, supply, organisation and resources for a comprehensive range of destinations and every country worldwide. The seventh edition is brought up to date with features such as: An exploration of current issues such as climate change, sustainability, mobiliti..
Інновінг в туризмі
220грн
У монографії викладено теоретико-методологічні засади інновінгу в туризмі, розкрито генезу інноваційних теорій, визначено напрями трансформації' процесів управління і гармонійного розвитку туристичних підприємств, фактори інноваційних змін та особливості формування інноваційних стратегій туристичних підприємств. Проведено структурний аналіз інноваційного роз..
Інформаційні системи і технології в готельно-ресторанному та туристичному бізнесі
425грн
Викладено сутність та характеристику інформаційних систем і технологій, практикум розв'язування задач на платформі офісного (Microsoft Office 2010) та спеціалізованого (Opera Enterprise Solution, Мой Отель, 1С:Підприємство 8.2) програмного забезпечення, глобальних дистриб'юторних систем бронювання (Amadeus, Galileo) та систем on-line бронювання (Vitiana), а ..
Биологические основы оздоровительного туризма
460грн
В монографии изложены концептуальные модели основных систем организма человека, на основе которых разработаны и экспериментально изучены методы оздоровления туристов, новые системы организации пешеходного оздоровительного туризма. Книга представляет интерес для специалистов в области массового спорта и оздоровительной физической культуры, а также может служи..
Готельний бізнес: теорія та практика
250грн
У підручнику систематизовано виклад організаційних, управлінських та технологічних засад вивчення готельної сфери як навчальної дисципліни теоретико-методологічного та прикладного спрямування. Послідовно розкрито питання еволюції сфери гостинності, проаналізовано проблему типології та класифікації готельних підприємств, організації та управління, технології ..