Login or create an account
CloseReturning Customer
I am a returning customer
Login or create an account
CloseRegister Account
If you already have an account with us, please login at the login form.
Ваш обліковий запис створено!
Дякуємо за реєстрацію на ПрофКнига!
Ви будете повідомлені по електронній пошті, як тільки Ваш Особистий Кабінет буде активований адміністрацією магазину.
Якщо у Вас є якісь запитання, будь ласка пишіть нам.
Вихід
Ви вийшли з Особистого Кабінету.
Ваш кошик було збережено. Його буде відновлено при наступному вході у Ваш Особистий Кабінет.
Економіка. Бізнес
Advertising Handbook
1290грн
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Pr..
AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Co..
1125грн
Get on board the next massive marketing revolutionAI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in..
Artificial Intelligence and Machine Learning for Business for Non-Engineers
2500грн
The next big area within the information and communication technology field is Artificial Intelligence (AI). The industry is moving to automate networks, cloud-based systems (e.g., Salesforce), databases (e.g., Oracle), AWS machine learning (e.g., Amazon Lex), and creating infrastructure that has the ability to adapt in real-time to changes and learn what to..
Artificial Intelligence for Marketing: Practical Applications
1650грн
DESCRIPTIONA straightforward, non-technical guide to the next major marketing toolArtificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Le..
Artificial Intelligence in Practice: How 50 Successful Companies Used AI and Machine ..
1500грн
Cyber-solutions to real-world business problemsArtificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial ..
Business Process Management
1485грн
Business Process Management, a huge bestseller, has helped thousands of leaders and BPM practitioners successfully implement BPM projects, enabling them to add measurable value to their organizations. The book’s runaway success can be attributed partly to its overview of all major useful frameworks (such as LEAN and Six Sigma) without over-investment in one ..
Comodity Derivatives
2200грн
Commodity Derivatives: A Guide for Future Practitioners describes the origins and uses of these important markets. Commodities are often used as inputs in the production of other products, and commodity prices are notoriously volatile. Derivatives include forwards, futures, options, and swaps; all are types of contracts that allow buyers and sellers to estab..
Cost-Benefit Analysis
1755грн
A social cost-benefit analysis of a proposed publicly funded project, or public policy change, may be commissioned by a municipal, state or federal government, by a government aid agency, or by an international. Proponents of a private project which has significant social impacts may also commission an economic analysis of this type. The key economic questio..
Creative Problem Solving for Managers
1800грн
Stimulating and developing the creative potential of all members of an organisation is widely seen as contributing to performance and results. This prestigious textbook provides a complete overview of the creative problem-solving process and its relevance to modern managers in the private and public sectors. It introduces ideas, skills and models to help stu..
Development Economics: Theory and Practice
2150грн
Development Economics: theory and Practice provides students and practitioners with the perspectives and the tools they need to think analytically and critically about the current major economic development issues in the world. Alain de Janvry and Elisabeth Sadoulet identify seven key dimensions of development; growth, poverty, vulnerability, inequality, ..
Digital Transformation: Building Intelligent Enterprises
1500грн
Building Intelligent Enterprises by leveraging the emerging and next-generation technologies to accelerate the adoption of digital transformationThe speed of innovation and emerging IT technologies are changing at a very fast pace and enterprises are eager to join the digital revolution so they can stand above the competition and succeed as the enterprise of..
How to Build an Online Business: Australia's Top Digital Disruptors Reveal Their Secr..
900грн
The ultimate guide to launching and growing an online businessYou’ve got a crazy idea, a hobby, a business or special expertise. You want to take it online, and you want to it be a money-making success. But what do you do next? Using a simple 5-step approach, best-selling author and digital marketing specialist Bernadette Schwerdt uncovers the inside tips an..
Integrated Marketing Communication
1530грн
This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business ..
Introduction to Construction Project Engineering
1575грн
This new textbook fills an important gap in the existing literature, in that it prepares construction engineering and built environment students for their first experience of the jobsite. This innovative book integrates conceptual and hands-on knowledge of project engineering to introduce students to the construction process and familiarize them with the pro..
ISO 9001:2015 for Small Businesses
2250грн
Small businesses face many challenges today, including the increasing demand by larger companies for ISO 9001compliance, a challenging task for any organisation and in particular for a small business without quality assurance experts on its payroll. Ray Tricker has already guided hundreds of businesses through to ISO accreditation, and this sixth edition of ..
Management Challenges for the 21st Century
1170грн
Management Challenges in the 21st Century looks afresh at the future of management thinking and practice. The content revolves around two fundamental issues that are occuring simultaneously: changes in the world economy, and shifts in the practice of management. These developments, especially in developed countries are crucial in exploring and understanding ..
Management in Networks
1215грн
Getting what you want – even if you are the boss – isn’t always easy. Almost every organization, big or small, works among a network of competing interests. Whether it’s governments pushing through policies, companies trying to increase profits, or even families deciding where to move house, rarely can decisions be made in isolation from competing interests ..
Managing People
1620грн
This updated and exciting fourth edition of Managing People: A Practical Guide for Front-Line Managers addresses the growing needs of front-line managers who are not themselves specialists in personnel management but whose roles require them to have these skills. A growing trend over the last two decades has given these managers an increasing amount of respo..
Managing People and Organizations in Changing Contexts
1575грн
Managing People and Organizations in Changing Contexts addresses the contemporary problems faced by managers in dealing with people, organizations and change in a theoretically-informed and practical way. This textbook approaches people management from the perspective of practising and aspiring managers, making it a valuable alternative to existing texts on ..
Money: What It Is, How It’s Created, Who Gets It and Why It Matters
1600грн
By enabling the storage and transfer of purchasing power, money facilitates economic transactions and coordinates economic activity. But what is money? How is it generated? Distributed? How does money acquire value and that value change? How does money impact the economy, society? This book explores money as a system of "tokens" that represent the purchasin..
Organization Design
1530грн
A well-designed organization is an effective organization. Decisions about organization design determine the shape and form of the organization – not only the reporting structure and authority relations, but also the number and size of sub-units and the interfaces between the sub-units. Indirectly, such decisions affect individual productivity as well as the..
Port Economics
2000грн
Port Economics is the study of the economic decisions (and their consequences) of the users and providers of port services. A port works as an "engine" for economic development. This book provides a detailed discussion of port freight service users, such as freight water and land carriers, that have their ships and vehicles serviced and their cargoes unloade..
PR-дизайн и PR-продвижение
460грн
Рассмотрены методы PR-дизайна и общие принципы их поиска. Представлены разнообразные стратегии проведения комплексных PR-кампаний. На конкретных примерах подробно раскрыты средства PR-продвижения — начиная от подбора названия и темы оформления и заканчивая разработкой медиастратегии и организацией выставок. Рассмотрены технологии межличностной и групповой ко..
Promotional Marketing
1125грн
In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing. This book clarifies why ..