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Економіка. Бізнес
Advertising Handbook
1290грн
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Pr..
Business Process Management
1485грн
Business Process Management, a huge bestseller, has helped thousands of leaders and BPM practitioners successfully implement BPM projects, enabling them to add measurable value to their organizations. The book’s runaway success can be attributed partly to its overview of all major useful frameworks (such as LEAN and Six Sigma) without over-investment in one ..
Comodity Derivatives
2200грн
Commodity Derivatives: A Guide for Future Practitioners describes the origins and uses of these important markets. Commodities are often used as inputs in the production of other products, and commodity prices are notoriously volatile. Derivatives include forwards, futures, options, and swaps; all are types of contracts that allow buyers and sellers to estab..
Cost-Benefit Analysis
1755грн
A social cost-benefit analysis of a proposed publicly funded project, or public policy change, may be commissioned by a municipal, state or federal government, by a government aid agency, or by an international. Proponents of a private project which has significant social impacts may also commission an economic analysis of this type. The key economic questio..
Creative Problem Solving for Managers
1800грн
Stimulating and developing the creative potential of all members of an organisation is widely seen as contributing to performance and results. This prestigious textbook provides a complete overview of the creative problem-solving process and its relevance to modern managers in the private and public sectors. It introduces ideas, skills and models to help stu..
Development Economics: Theory and Practice
2150грн
Development Economics: theory and Practice provides students and practitioners with the perspectives and the tools they need to think analytically and critically about the current major economic development issues in the world. Alain de Janvry and Elisabeth Sadoulet identify seven key dimensions of development; growth, poverty, vulnerability, inequality, ba..
Integrated Marketing Communication
1530грн
This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business ..
Introduction to Construction Project Engineering
1575грн
This new textbook fills an important gap in the existing literature, in that it prepares construction engineering and built environment students for their first experience of the jobsite. This innovative book integrates conceptual and hands-on knowledge of project engineering to introduce students to the construction process and familiarize them with the pro..
ISO 9001:2015 for Small Businesses
2250грн
Small businesses face many challenges today, including the increasing demand by larger companies for ISO 9001compliance, a challenging task for any organisation and in particular for a small business without quality assurance experts on its payroll. Ray Tricker has already guided hundreds of businesses through to ISO accreditation, and this sixth edition of ..
Management Challenges for the 21st Century
1170грн
Management Challenges in the 21st Century looks afresh at the future of management thinking and practice. The content revolves around two fundamental issues that are occuring simultaneously: changes in the world economy, and shifts in the practice of management. These developments, especially in developed countries are crucial in exploring and understanding ..
Management in Networks
1215грн
Getting what you want – even if you are the boss – isn’t always easy. Almost every organization, big or small, works among a network of competing interests. Whether it’s governments pushing through policies, companies trying to increase profits, or even families deciding where to move house, rarely can decisions be made in isolation from competing interests ..
Managing People
1620грн
This updated and exciting fourth edition of Managing People: A Practical Guide for Front-Line Managers addresses the growing needs of front-line managers who are not themselves specialists in personnel management but whose roles require them to have these skills. A growing trend over the last two decades has given these managers an increasing amount of respo..
Managing People and Organizations in Changing Contexts
1575грн
Managing People and Organizations in Changing Contexts addresses the contemporary problems faced by managers in dealing with people, organizations and change in a theoretically-informed and practical way. This textbook approaches people management from the perspective of practising and aspiring managers, making it a valuable alternative to existing texts on ..
Money: What It Is, How It’s Created, Who Gets It and Why It Matters
1600грн
By enabling the storage and transfer of purchasing power, money facilitates economic transactions and coordinates economic activity. But what is money? How is it generated? Distributed? How does money acquire value and that value change? How does money impact the economy, society? This book explores money as a system of "tokens" that represent the purchasin..
Organization Design
1530грн
A well-designed organization is an effective organization. Decisions about organization design determine the shape and form of the organization – not only the reporting structure and authority relations, but also the number and size of sub-units and the interfaces between the sub-units. Indirectly, such decisions affect individual productivity as well as the..
Port Economics
2000грн
Port Economics is the study of the economic decisions (and their consequences) of the users and providers of port services. A port works as an "engine" for economic development. This book provides a detailed discussion of port freight service users, such as freight water and land carriers, that have their ships and vehicles serviced and their cargoes unloade..
PR-дизайн и PR-продвижение
460грн
Рассмотрены методы PR-дизайна и общие принципы их поиска. Представлены разнообразные стратегии проведения комплексных PR-кампаний. На конкретных примерах подробно раскрыты средства PR-продвижения — начиная от подбора названия и темы оформления и заканчивая разработкой медиастратегии и организацией выставок. Рассмотрены технологии межличностной и групповой ко..
Promotional Marketing
1125грн
In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing. This book clarifies why ..
Property Asset Management
1225грн
Property asset management requires both day-to-day oversight of rental properties and an ability to maximize the potential of the portfolio through forward thinking and practical planning. Successful property managers must be flexible and proactive whilst maintaining a robust knowledge of technical, financial and legal aspects of the leasing system. Property..
Real Estate Development Matrix
3325грн
This book presents a new way of thinking about, teaching, learning, and practicing real estate development. Real Estate Development Matrix describes the process in a two-dimensional model and presents seven Development Stages which form the horizontal axis, and eight sets of Development Tasks which form the vertical axis to define a 56-cell matrix. In eac..
SMM С НУЛЯ. Секреты продвижения в социальных сетях
350грн
Продвижение товаров и услуг в соцсетях Facebook, Instagram, «ВКонтакте» и «Одноклассниках» – тренд №1. За последнее время эти площадки превратились в мощный инструмент эффективного продвижения бизнеса, привлекающий тысячи клиентов каждый день. Из книги вы узнаете, как завоевать сердце своей целевой аудитории:• научитесь на профессиональном уровне вести сообщ..
Social Marketing
1260грн
Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: Case studies from across the globe, accessible exercises, engaging stories and online support with an expanded and enhanced companion website which will al..
Strategic Communication
1215грн
Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framewo..
Strategic Integrated Marketing Communications
1305грн
The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective IMC programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for ..