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Туризм
Destination Brands
1950 грн
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenge..
Destination Marketing
1976 грн
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: n..
Ecotourism
1373 грн
Ecotourism is a useful concept, but not a very well defined one; it has been debated in theory and attempted in practice for nearly two decades. Its key goal is to reduce the net environmental impact of the tourism industry, via mechanisms including minimal impact management measures, education, community involvement, private conservation, contributions to p..
Environmental Impacts of Ecotourism
1643 грн
All forms of tourism have impacts on the natural environment. The impacts of ecotourism tend to be concentrated in areas of the highest conservation value, hence the need to manage and minimize these. This comprehensive text considers the impact of off-road vehicles, recreational boats and activities such as hiking and camping on destination areas, as well a..
Event Studies
1950 грн
Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely relate..
Food and Wine Tourism
1888 грн
This established textbook explores how regions, and food industry, travel and hospitality companies present themselves to tourists experiencing the culture, history and ambience of a location through the food and wine it produces. It provides practical suggestions and guidelines for establishing a food-related tourism destination and business, discussing the..
Food Tourism
1097 грн
The fastest growth in tourism is the culinary sector. Covering farmers markets, taste tours, agri-entertainment, glamping, restaurants, farm shops and more, food tourism has become both an important part of holidaying and a purpose in itself. With growth occurring in most developed countries and tourists searching out culinary tourism throughout the world, t..
Garden Tourism
1643 грн
Garden visitation has been a tourism motivator for many years and can now be enjoyed in many different forms. Private garden visiting, historical garden tourism, urban gardens, and a myriad of festivals, shows and events all allow the green-fingered enthusiast to appreciate the natural world. This book traces the history of garden visitation and examines tou..
Gender Equality and Tourism
1373 грн
Does tourism empower women working in and producing tourism? How are women using the transformations tourism brings to their advantage? How do women, despite prejudice and stereotypes, break free, resist and renegotiate gender norms at the personal and societal levels? When does tourism increase women's autonomy, agency and authority? The first of its kind..
Global Theme Park Industry
1820 грн
Since the 1980s, the theme park industry has developed into a global phenomenon, with everything from large, worldwide theme parks to countless smaller ventures. From the first pleasure gardens to the global theme park companies, this book provides an understanding of the nature and function of theme parks as spaces of entertainment. Illustrated throughout..
Golf Business and Management
1830 грн
Golf is big business around the world. With high profile series such as the PGA, LPGA and European tours to the re-introduction of golf to the Olympics at Rio 2016, golf occupies a prominent place in the global sport community. This is the first book to introduce the fundamentals of golf business and management from a truly international perspective, coverin..
Human Resource Management in the Hospitality Industry
2860 грн
Now in its ninth edition, Human Resource Management in the Hospitality Industry: A Guide to Best Practice, is fully updated with new legal information, data, statistics and examples. Taking a 'process' approach, it provides the reader with an essential understanding of the purpose, policies and processes concerned with managing an enterprise’s workforce with..
International Volunteer Tourism
3422 грн
Volunteer tourism has increased in popularity and prevalence and is no longer considered only a small section of alternative tourism. It is now part of the mainstream tourism industry and tourism experience for many people. Concentrating on the experience of the volunteer tourist and the host community, this new book builds on the view of volunteer tourism a..
Island Tourism
3952 грн
Islands are the most vulnerable and fragile of tourism destinations and will experience even more pressure as the combined impacts of economic, social and environmental change accelerate in the future. In order to understand the process of island tourism development, response to change and challenges and their journey to sustainability, this book provides in..
Literary Tourism
3432 грн
Literary tourism is a nascent field in tourism studies, yet tourists often travel in the footsteps of well-known authors and stories. Providing a wide-ranging cornucopia of literary tourism topics, this book fully explores the interconnections between the written word and travel. It includes tourism stories using guidebooks, films, television and electronic ..
Managing Hospitality Experiences
1373 грн
Experience is a crucial part of the hospitality industry, and must be carefully managed if it is to succeed. The first textbook to focus on experience specifically, this book provides a full and detailed insight into the ways in which experiences are designed and delivered. It covers management issues such as marketing, human resources, operations, quality m..
Managing Outdoor Recreation
1888 грн
This fully updated second edition presents a conceptual framework of outdoor recreation management in the form of a series of management matrices. It then illustrates this framework through new and updated case studies in the US national parks, and concludes with the principles of outdoor recreation management. Written by an author team with extensive acade..
Marketing And Managing Tourism Destinations
2028 грн
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they condu..
Marketing Destinations & Venues for Conferences, Conventions & Bus. Events
2236 грн
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, des..
Marketing Research for the Tourism, Hospitality and Events Industries
1742 грн
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifest..
Medical Tourism
1872 грн
Medical and health tourism is a significant area of growth in the export of medical, health and tourism services. Although spas and improved well-being have long been part of the tourist experience, health tourism now includes travel for medical purposes ranging from cosmetic and dental surgery through to transplants and infertility treatment. Many countries..
Medical Tourism
1643 грн
Tourism has long been associated with improved health, resulting in a boom of spas, yoga and rejuvenation treatments. Medical tourism itself is a more recent example of niche tourism, with increasing numbers of people travelling abroad in search of cosmetic enhancement and solutions to various serious medical conditions often by surgery. Medical Tourism look..
Modern Day Slavery and Orphanage Tourism
3604 грн
Orphanage tourism is where tourist interactions with 'orphaned' children are central to traveller itineraries and experience making in less-developed contexts. While appealing to the desire of tourists and volunteers to 'do good' while travelling, underlining orphanage tourism is the fact that the vast majority of children (over 80%) in orphanages and alli..
Mountain Tourism
3994 грн
Mountains have long held an appeal for people around the world. This book focusses on the diversity of perspectives, interaction and role of tourism within these areas. Providing a vital update to the current literature, it considers the interdisciplinary context of communities, the creation of mountain tourism experiences and the impacts tourism has on thes..