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Managing Hospitality Experiences

  • 1373 грн
  • Автор: Alexandra Kenyon, Peter Robinson, James Musgrave
  • Видавництво: CABI Publishing
  • Рік видання: 2020
  • Сторінок: 176
  • Склад: На замовлення
Experience is a crucial part of the hospitality industry, and must be carefully managed if it is to succeed. The first textbook to focus on experience specifically, this book provides a full and detailed insight into the ways in which experiences are designed and delivered. It covers management issues such as marketing, human resources, operations, quality management, facilities management, project management, and strategy, while considering hospitality operations within their wider geo-social and geo-environmental settings. Including a range of important contemporary topics such as overtourism, resilience and ethics, it is supported throughout by learning objectives, case studies, review questions, links to videos and further reading suggestions, and forms an invaluable read for students of hospitality and event management.
  • ISBN: 9781789242034
  • Мова видання: EN
  • Тип обкладинки: М'яка
  • Розмір: 170 х 240 мм
  • Вага: 1,000г

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