Special interest tourism is growing rapidly due to a discerning and heterogeneous travel market and the demand for more focused activity or interest-based tourism experiences. This book approaches the topic from the perspective of both supply and demand, and addresses the complexities now inherent in this area of tourism. It presents a contextualised overview of contemporary academic research, concepts, principles and industry-based practice insights, and also considers the future of special interest tourism in light of the emergence of ethical consumerism. With a clear, user-friendly structure, the book: -Links theoretical frameworks to clear practical applications. -Reviews key emerging issues for tourism relating to families and faith, the performing arts, active and passive pursuits, therapeutic leisure and travelling. -Includes contributions and case studies from international academics and practitioners to give a truly global overview. Sometimes referred to as niche or contemporary tourism, this book provides a complete introduction to the study of special interest tourism for students.