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Туристическая деятельность
International Volunteer Tourism
3422 грн
Volunteer tourism has increased in popularity and prevalence and is no longer considered only a small section of alternative tourism. It is now part of the mainstream tourism industry and tourism experience for many people. Concentrating on the experience of the volunteer tourist and the host community, this new book builds on the view of volunteer tourism a..
Island Tourism
3952 грн
Islands are the most vulnerable and fragile of tourism destinations and will experience even more pressure as the combined impacts of economic, social and environmental change accelerate in the future. In order to understand the process of island tourism development, response to change and challenges and their journey to sustainability, this book provides in..
Literary Tourism
3432 грн
Literary tourism is a nascent field in tourism studies, yet tourists often travel in the footsteps of well-known authors and stories. Providing a wide-ranging cornucopia of literary tourism topics, this book fully explores the interconnections between the written word and travel. It includes tourism stories using guidebooks, films, television and electronic ..
Managing Airports
1872 грн
Managing Airports presents a comprehensive and cutting-edge insight into today’s international airport industry. Approaching management topics from a strategic and commercial perspective, rather than from an operational and technical viewpoint, the book provides an innovative insight into the processes behind running a successful airport. This fifth edition ..
Managing Hospitality Experiences
1373 грн
Experience is a crucial part of the hospitality industry, and must be carefully managed if it is to succeed. The first textbook to focus on experience specifically, this book provides a full and detailed insight into the ways in which experiences are designed and delivered. It covers management issues such as marketing, human resources, operations, quality m..
Managing Outdoor Recreation
1888 грн
This fully updated second edition presents a conceptual framework of outdoor recreation management in the form of a series of management matrices. It then illustrates this framework through new and updated case studies in the US national parks, and concludes with the principles of outdoor recreation management. Written by an author team with extensive acade..
Marketing And Managing Tourism Destinations
2028 грн
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they condu..
Marketing Destinations & Venues for Conferences, Conventions & Bus. Events
2236 грн
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, des..
Marketing Research for the Tourism, Hospitality and Events Industries
1742 грн
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifest..
Medical Tourism
1872 грн
Medical and health tourism is a significant area of growth in the export of medical, health and tourism services. Although spas and improved well-being have long been part of the tourist experience, health tourism now includes travel for medical purposes ranging from cosmetic and dental surgery through to transplants and infertility treatment. Many countries..
Medical Tourism
1643 грн
Tourism has long been associated with improved health, resulting in a boom of spas, yoga and rejuvenation treatments. Medical tourism itself is a more recent example of niche tourism, with increasing numbers of people travelling abroad in search of cosmetic enhancement and solutions to various serious medical conditions often by surgery. Medical Tourism look..
Modern Day Slavery and Orphanage Tourism
3604 грн
Orphanage tourism is where tourist interactions with 'orphaned' children are central to traveller itineraries and experience making in less-developed contexts. While appealing to the desire of tourists and volunteers to 'do good' while travelling, underlining orphanage tourism is the fact that the vast majority of children (over 80%) in orphanages and alli..
Modern Hotel Operations Management
3900 грн
A comprehensive and wide-ranging introduction to operational hotel management, this textbook brings together business administration, management and entrepreneurship into a complete overview of the discipline. Essential reading for students of hospitality management, the book also benefits from online support materials including student tests, a glossary and..
Mountain Tourism
3994 грн
Mountains have long held an appeal for people around the world. This book focusses on the diversity of perspectives, interaction and role of tourism within these areas. Providing a vital update to the current literature, it considers the interdisciplinary context of communities, the creation of mountain tourism experiences and the impacts tourism has on thes..
Mountaineering Tourism
1872 грн
In May 1993 the British Mountaineering Council met to discuss the future of high altitude tourism. Of concern to attendees were reports of queues on Everest and reference was made to mountaineer Peter Boardman calling Everest an ‘amphitheater of the ego’. Issues raised included environmental and social responsibility and regulations to minimize impacts. In t..
Nature-based Tourism, Environment and Land Management
1456 грн
Tourism based on natural environments is a significant and growing international industry, and one that requires access to land with scenery, native plants and wildlife. In turn, land managers need money to maintain their land and its natural resources. This book looks at the economic, social and environmental consequences of nature-based tourism, and its ef..
Overtourism
3432 грн
This book examines the evolution of the phenomenon and explores the genesis of overtourism and the system dynamics underlining it. The 'overtourism' phenomenon is defined as the excessive growth of visitors leading to overcrowding and the consequential suffering of residents, due to temporary and often seasonal tourism peaks, that lead to permanent changes ..
Pilgrimage and Tourism to Holy Cities
3879 грн
This book covers the ideological motives and religious perceptions behind travel to sites prescribed with sanctity in Judaism, Christianity and Islam. It covers sites that have drawn pilgrims and religious tourists to them for hundreds of years, and seeks to provide an understanding of the complex world of religiously motivated travel. Beginning with contemp..
Pilgrimage in Practice
1888 грн
Pilgrimage in Practice: Narration, Reclamation and Healing provides an interdisciplinary approach to the topic. It reveals many aspects of the practice of pilgrimage, from its nationalistic facets to its effect on economic development; from the impact of the internet to questions of globalization; from pilgrimage as protest to pilgrimage as creative expressi..
Practical Guide to Organizing Events
1664 грн
The Practical Guide to Organising Events is a short, accessible and practical guide on how to successfully plan and organise a variety of event types in a wide range of contexts. The core sections of the text are logically structured around the key stages of event management – pre-event, on-site and post-event – offering essential practical insight and guida..
Religious Tourism and Pilgrimage Management
1888 грн
Within the past 10 years ‘Religious Tourism’ has seen both economic and education-sector growth on a global scale. This book addresses the central role of religious tourism and interrelationships with other aspects of pilgrimage management. It provides practical applications, models and illustrations and looks at secular and sacred spaces on a global stage. ..
Risk and Hazard Management for Festivals and Events
1768 грн
Events of all types are produced every day for all manner of purposes, attracting all sorts of people. To provide a safe and secure setting in which people gather is imperative. Event risk and hazard management must be fully integrated into all event plans and throughout the event management process. Hazard management is the planning process required for th..
Routledge Handbook of Sport and Legacy. Meeting the Challenge of Major Sports Events
2122 грн
What remains of a great sporting spectacle after the last race is run or the final match is played? How can the vast expense of mounting such events be justified? What if there is nothing left behind or what if the legacy is negative, a costly infrastructure which is unused or a debt-ridden host city? The Routledge Handbook of Sport and Legacy addresses perh..
Rural Tourism and Enterprise
1888 грн
Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high..