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Туристическая деятельность
Accounting Essentials for Hospitality Managers
1976 грн
For non-accountant hospitality managers, accounting and financial management is often perceived as an inaccessible part of the business. Yet having a grasp of accounting basics is a key part of management. Using an 'easy to read' style, this book provides a comprehensive overview of the most relevant accounting information for hospitality managers. It demons..
Adventure Tourism and Outdoor Activities Management
1716 грн
An essential resource for those wishing to understand the driving factors behind the operation of an adventure tourism company, this textbook offers guidance on how to deliver a profitable and sustainable product. The importance of changing markets, technology and corporate social responsibility, including environmental impacts and climate change, are discus..
Arctic Tourism Experiences
3879 грн
An exploration of Arctic tourism, focusing on tourist experiences and industry provision of those experiences; this is the first compilation to concentrate on the fundamental essence of the Arctic as being a geographical periphery, but also an experiential core that offers peak tourism experiences. Part 1 investigates the depth and dimensions of tourist exp..
Business and Management of Ocean Cruises
3422 грн
After decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study; particularly with regards to the managerial challenges posed by the interaction ..
Conferences and Conventions
1976 грн
Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry’s origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also..
Conflicts, Religion and Culture in Tourism
3879 грн
Conflicts, Religion and Culture in Tourism highlights the role of religious tourism and pilgrimage as a tool for improving cultural relations. Helping to form culture and society worldwide, faith plays a vital part in cross-cultural conflict resolution and opening dialogue across peoples. This book shows how faith and activism can respond to the common chal..
Cultural Tourism
1900 грн
Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural touris..
Dark Tourism and Crime
1747 грн
Dark tourism has become widespread and diverse. It has passed into popular culture vernacular, deployed in guide books as a short hand descriptor for sites that are associated with death, suffering and trauma. However, whilst books have been devoted to dark tourism as a general topic no single text has sought to explore dark tourism in spaces where crime..
Dark Tourism and Pilgrimage
4290 грн
In recent years there has been a growth in both the practice and research of dark tourism; the phenomenon of visiting sites of tragedy or disaster. Expanding on this trend, this book examines dark tourism through the new lens of pilgrimage. It focuses on dark tourism sites as pilgrimage destinations, dark tourists as pilgrims, and pilgrimage as a form of dar..
Destination Brands
1950 грн
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenge..
Destination Marketing
1976 грн
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: n..
Ecotourism
1373 грн
Ecotourism is a useful concept, but not a very well defined one; it has been debated in theory and attempted in practice for nearly two decades. Its key goal is to reduce the net environmental impact of the tourism industry, via mechanisms including minimal impact management measures, education, community involvement, private conservation, contributions to p..
Environmental Impacts of Ecotourism
1643 грн
All forms of tourism have impacts on the natural environment. The impacts of ecotourism tend to be concentrated in areas of the highest conservation value, hence the need to manage and minimize these. This comprehensive text considers the impact of off-road vehicles, recreational boats and activities such as hiking and camping on destination areas, as well a..
Event Studies
1950 грн
Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely relate..
Food and Beverage Management
1976 грн
This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its main sectors – fast food and casual dining, hotels and quality restaurant..
Food and Wine Tourism
1888 грн
This established textbook explores how regions, and food industry, travel and hospitality companies present themselves to tourists experiencing the culture, history and ambience of a location through the food and wine it produces. It provides practical suggestions and guidelines for establishing a food-related tourism destination and business, discussing the..
Food Tourism
1097 грн
The fastest growth in tourism is the culinary sector. Covering farmers markets, taste tours, agri-entertainment, glamping, restaurants, farm shops and more, food tourism has become both an important part of holidaying and a purpose in itself. With growth occurring in most developed countries and tourists searching out culinary tourism throughout the world, t..
Garden Tourism
1643 грн
Garden visitation has been a tourism motivator for many years and can now be enjoyed in many different forms. Private garden visiting, historical garden tourism, urban gardens, and a myriad of festivals, shows and events all allow the green-fingered enthusiast to appreciate the natural world. This book traces the history of garden visitation and examines tou..
Gay Tourism
2454 грн
The gay tourism industry—a progressive social force or a pull towards an oppressive status quo? The pink tourism dollar is now recognized as a highly profitable niche of the tourism market. Gay Tourism: Culture and Context critically investigates the emergence of a commercial gay tourism industry for male clients, the way it is organized, and how the touris..
Gender Equality and Tourism
1373 грн
Does tourism empower women working in and producing tourism? How are women using the transformations tourism brings to their advantage? How do women, despite prejudice and stereotypes, break free, resist and renegotiate gender norms at the personal and societal levels? When does tourism increase women's autonomy, agency and authority? The first of its kind..
Global Theme Park Industry
1820 грн
Since the 1980s, the theme park industry has developed into a global phenomenon, with everything from large, worldwide theme parks to countless smaller ventures. From the first pleasure gardens to the global theme park companies, this book provides an understanding of the nature and function of theme parks as spaces of entertainment. Illustrated throughout..
Golf Business and Management
1830 грн
Golf is big business around the world. With high profile series such as the PGA, LPGA and European tours to the re-introduction of golf to the Olympics at Rio 2016, golf occupies a prominent place in the global sport community. This is the first book to introduce the fundamentals of golf business and management from a truly international perspective, coverin..
HoReCa: Готелі
520 грн
Наведено загальні положення до проектування готелів та порядок розроблення розділів (концепція, організація, сервіс; архітектура, дизайн, управління, економіка) для написання випускного кваліфікаційного проекту. Для студентів вишів, коледжів, комерційних училищ, що здійснюють підготовку спеціалістів з готельної і ресторанної справи, а аткож фахівців-практикі..
Human Resource Management in the Hospitality Industry
2860 грн
Now in its ninth edition, Human Resource Management in the Hospitality Industry: A Guide to Best Practice, is fully updated with new legal information, data, statistics and examples. Taking a 'process' approach, it provides the reader with an essential understanding of the purpose, policies and processes concerned with managing an enterprise’s workforce with..