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Routledge
Fashion Buying and Merchandising. The Fashion Buyer in a Digital Society
1664 грн
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary ..
Fashion Marketing and Communication. Theory and Practice Across the Fashion Industry
1664 грн
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and ..
Faster, Fitter, Happier
1123 грн
Faster, Fitter, Happier is the first book to bridge the gap between the practice of psychology across both professional and amateur sport, and the theoretical foundations on which the science is based. Author Tony Westbury has been working alongside coaches and performers across a range of sports for over 25 years, during which time he has been asked everyth..
Financial Management in the Sport Industry
2787 грн
Financial Management in the Sport Industry provides readers with an understanding of sport finance and the importance of sound financial management in the sport industry. It begins by covering finance basics and the tools and techniques of financial quantification, using current industry examples to apply the principles of financial management to sport. It t..
Fire Engineering and Emergency Planning
2496 грн
Protection against fire and prevention of explosion is vital in a modern industrial economy. This published proceedings of the First European Conference on Fire Engineering and Emergency Planning provides an authoritative base of materials covering the latest research, applications and hypotheses as a cumulative reference work and a platform for exchanges of..
Flight Catering
2330 грн
The airline industry is a vast international business that is central to world economies. In today's environment, it faces many challenges and a tight operational strategy is vital to survive. In-flight catering is a central part of these strategies at all levels: be they customer satisfaction, marketing, operations or logistics. Fully endorsed by the Inter..
Flowers and Gardens Of Japan
1789 грн
First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company...
Food and Beverage Management
1976 грн
This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its main sectors – fast food and casual dining, hotels and quality restaurant..
Football Biomechanics
1747 грн
Football Biomechanics explores the latest knowledge of this core discipline in sport science across all codes of the sport. Encompassing a variety of styles, including original scientific studies, syntheses of the latest research, and position statements, the text offers readers the most up-to-date and comprehensive reference of the underlying mechanics of h..
Football Psychology
1664 грн
Presenting an empirically underpinned synthesis of research and theory, while offering guidance for applied practitioners, this is the first book to comprehensively map the psychology of learning, playing, and coaching the world’s favourite sport. The book provides a complete analysis of key topics that capture the broad range of football psychology such ..
Foundations in Sound Design for Embedded Media
1955 грн
This volume provides a comprehensive introduction to foundational topics in sound design for embedded media, such as physical computing; interaction design; auditory displays and data sonification; speech synthesis; wearables; smart objects and instruments; user experience; toys and playful tangible objects; and the new sensibilities entailed in expanding th..
French's Index of Differential Diagnosis, An A-Z
3120 грн
First published in 1912, French's Index of Differential Diagnosis helps clinicians in the differential diagnosis of any condition which may be seen in hospital or general practice. Arranged alphabetically by symptom, the text helps readers identify each presentation, describes the different diagnoses that it could represent, and explains the tests used to ma..
Functional Future for Bibliographic Control
1955 грн
The quest to evolve bibliographic control to an equal or greater standing within the current information environment is on-going. As information organizers we are working in a time where information and communication technology (ICT) has pushed our status quo to its limits and where innovation often needs the pressure of do or die in order to get started. Th..
Fundamental Biomechanics of Sport and Exercise
2371 грн
Fundamental Biomechanics of Sport and Exercise is an engaging and comprehensive introductory textbook that explains biomechanical concepts from first principles, showing clearly how the science relates to real sport and exercise situations. The book is divided into two parts. The first provides a clear and detailed introduction to the structure and functi..
Fundamental Building Technology
2100 грн
Fundamental Building Technology introduces the technology, methods, and processes fundamental to construction by focussing on what is involved in building a typical low-rise house. Written with the novice in mind, this textbook is the ideal starting point for any construction student, as it fully supports the reader all the way to understanding the functiona..
Fundamental Food Microbiology
2548 грн
The golden era of food microbiology has begun. All three areas of food microbiology—beneficial, spoilage, and pathogenic microbiology—are expanding and progressing at an incredible pace. What was once a simple process of counting colonies has become a sophisticated process of sequencing complete genomes of starter cultures and use of biosensors to detect foo..
Fundamentals of Architectural Lighting
2250 грн
The theme of this book is that light is an inseparable part of architectural design, and is intended to provide students of architecture and interior design with a graphic guideline to the fundamental role lighting plays in this process. While simple light sources may be enough to satisfy practical needs, the design process must expand beyond basic illuminat..
Fundamentals of International Avaition
1820 грн
International aviation is a massive and complex industry that is crucial to our global economy and way of life. Fundamentals of International Aviation, designed for the next generation of aviation professionals, flips the traditional approach to aviation education. Instead of focusing on one career in one country, it has been designed to introduce the aviat..
Gay Tourism
2454 грн
The gay tourism industry—a progressive social force or a pull towards an oppressive status quo? The pink tourism dollar is now recognized as a highly profitable niche of the tourism market. Gay Tourism: Culture and Context critically investigates the emergence of a commercial gay tourism industry for male clients, the way it is organized, and how the touris..
Gender Testing in Sport
1872 грн
After the young South African athlete Caster Semenya won the 800m title at the 2009 World Championships she was obliged to undergo gender testing and was temporarily withdrawn from international competition. The way that this controversy unfolded represents a rich and multi-layered example of the construction of gender in wider society and the interrelations..
Genetics and Breeding of Edible Mushrooms
2496 грн
This text not only explores the breeding problems for Agaricus bisporus, the button mushroom, but approaches the subject in the context of the large range of edible mushrooms which are currently under commercial cultivation worldwide. From the background and general objectives of culture collection and breeding to the genetic systems of edible mushrooms and ..
Genetics and Gene Therapy
1955 грн
Genetics and Gene Therapy shows the wide range of the debate and the very real significance that genetics and its associated developments have for human beings, individually and collectively. Few areas of science and medicine have resulted in the volume of academic and popular literature as has genetics. The so-called revolution in understanding of the cause..
Genetics of Complex Disease
2548 грн
Genetics of Complex Disease examines how the identification of genetic variations that increase or reduce the risk of common, genetically complex, diseases can be used to improve our understanding of the pathology of many common diseases; enable better patient management and care; and help with differential diagnosis. It starts with the questions of "wh..