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Экономика. Бизнес
Fashion Buying and Merchandising. The Fashion Buyer in a Digital Society
1664 грн
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary ..
Fashion Marketing and Communication. Theory and Practice Across the Fashion Industry
1664 грн
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and ..
Healthcare IT Transformation
2330 грн
This book gives examples from healthcare institutions that are using IT automation and innovation to drive change and provides guidance on the strategic direction of HIT over the next five years. Improving the delivery of healthcare through HIT is vital for both the economic success of healthcare organizations and the care of the patient, but most EMR system..
How to Build an Online Business: Australia's Top Digital Disruptors Reveal Their Secr..
936 грн
The ultimate guide to launching and growing an online businessYou’ve got a crazy idea, a hobby, a business or special expertise. You want to take it online, and you want to it be a money-making success. But what do you do next? Using a simple 5-step approach, best-selling author and digital marketing specialist Bernadette Schwerdt uncovers the inside tips an..
How to Market Books
1872 грн
Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the publishing industry changing fast, and the marketing and selling of co..
IFRS® Standards Issued at 1 January 2021
4160 грн
This is the official printed edition of the authoritative pronouncements of the International Accounting Standards Board as issued at 1 January 2021.This product is a printed bound volumeThis edition contains the Standards as approved by the International Accounting Standards Board for issue up to 31 December 2020. These Standards include changes that are no..
IFRS® Standards Required 1 January 2021
4160 грн
FRS® Standards—Required 1 January 2021.For accounting periods beginning on 1 January 2021, excluding changes not yet required.This product is a printed bound volume.This edition, presented in three volume parts, contains the IFRS® Standards, including IAS® Standards, IFRIC® Interpretations and SIC® Interpretations, as approved for issue up to 31 December 202..
Inside Book Publishing
1581 грн
Now fully revised and updated for its sixth edition, Inside Book Publishing is the classic introduction to the book publishing industry. Giles Clark and Angus Phillips offer authoritative coverage of all sectors of the industry, from commercial fiction and non-fiction to educational publishing and academic journals. They reveal how publishers continue to ad..
Institutional Change in Transition Economies
1373 грн
This title was first published in 2002.The importance of institutions for transition economies has so far been overlooked; Michael Cuddy and Ruvin Gekker bring together leading experts in the field to fill this crucial void in the literature. The contributors concentrate on an ongoing tension between informal constraints and mechanisms and the new formal rul..
Integrated Marketing Communication
1591 грн
This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business ..
International Agricultural Trade
4992 грн
Agricultural trade has become an integral part of world agriculture. During the 1970s, the real growth in world agricultural trade was phenomenal. For example, the value of U. S. agricultural exports alone increased more than fivefold during this period. In April, 1978, a small group of West Coast agricultural economists (Hillman, Josling, Sarris, Schmitz, K..
International Financial Markets And Agricultural Trade
1747 грн
This book is an outcome of the conference on International Finance and Agricultural Trade in San Antonio, in 1988. Events such as the twin budget and trade deficits of US, large swings in the value of the dollar, and the Uruguay round of GATT negotiations spurred the interest of the conference...
Internationalization in Central and Eastern Europe
1456 грн
This title was first published in 2002: This is a unique volume among the existing variety of publications on foreign direct investment (FDI) in Central and Eastern Europe (CEE) because it focuses on the internationalization process taking place there. It addresses the rapid changes of the business climate in the region that have led to intensive internation..
Internet Retailing and Future Perspectives
3500 грн
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new ..
ISO 9001:2015 for Small Businesses
2340 грн
Small businesses face many challenges today, including the increasing demand by larger companies for ISO 9001compliance, a challenging task for any organisation and in particular for a small business without quality assurance experts on its payroll. Ray Tricker has already guided hundreds of businesses through to ISO accreditation, and this sixth edition of ..
Management Challenges for the 21st Century
1217 грн
Management Challenges in the 21st Century looks afresh at the future of management thinking and practice. The content revolves around two fundamental issues that are occuring simultaneously: changes in the world economy, and shifts in the practice of management. These developments, especially in developed countries are crucial in exploring and understanding ..
Management in Networks
1264 грн
Getting what you want – even if you are the boss – isn’t always easy. Almost every organization, big or small, works among a network of competing interests. Whether it’s governments pushing through policies, companies trying to increase profits, or even families deciding where to move house, rarely can decisions be made in isolation from competing interests ..
Managing Fashion
1800 грн
The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the US and Europe aiming to produce and train young managers to meet such global and diverse challenges. Managing Fashion covers the fashion business with a..
Managing People
1685 грн
This updated and exciting fourth edition of Managing People: A Practical Guide for Front-Line Managers addresses the growing needs of front-line managers who are not themselves specialists in personnel management but whose roles require them to have these skills. A growing trend over the last two decades has given these managers an increasing amount of respo..
Managing People and Organizations in Changing Contexts
1638 грн
Managing People and Organizations in Changing Contexts addresses the contemporary problems faced by managers in dealing with people, organizations and change in a theoretically-informed and practical way. This textbook approaches people management from the perspective of practising and aspiring managers, making it a valuable alternative to existing texts on ..
Maritime Economics
4500 грн
For 5000 years shipping has served the world economy and today it provides a sophisticated transport service to every part of the globe. Yet despite its economic complexity, shipping retains much of the competitive cut and thrust of the “perfect” market of classical economics. This blend of sophisticated logistics and larger than life entrepreneurs makes it ..
Money: What It Is, How It’s Created, Who Gets It and Why It Matters
1664 грн
By enabling the storage and transfer of purchasing power, money facilitates economic transactions and coordinates economic activity. But what is money? How is it generated? Distributed? How does money acquire value and that value change? How does money impact the economy, society? This book explores money as a system of "tokens" that represent the purchasin..
Organization Design
1591 грн
A well-designed organization is an effective organization. Decisions about organization design determine the shape and form of the organization – not only the reporting structure and authority relations, but also the number and size of sub-units and the interfaces between the sub-units. Indirectly, such decisions affect individual productivity as well as the..